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What is the purity level of the various Karat golds?
  • 24 Karat gold is 99% pure
  • 22Karat gold is 91.7% pure
  • 18 Karat gold is 75% pure
  • 14 Karat gold is 58.3% pure
  • 9 Karat gold is 37.5% pure
What does Carat (Ct) mean in diamonds:

A: Accepted and established internationally in 1877 for use by the diamond industry. The physical weight of diamonds uses Ct as a measurement unit. One Carat is equal to 0.20gms. That means that you need 5Ct to get 1gram. 

 The term originates from the word: Ceratonia siliqua, commonly known as the Carob tree. One of the qualities of Carob seeds is that they are very informed in their weight, coming in at 0.20gms each, it was easy to use them as balancing weights when determining the weight of a diamond.

 We know today that this belief of uniformity in weight was historically incorrect, and that Carob seeds vary in mass, just like any other seed.

Handmade vs Machine made jewellery: What’s the difference?

A: To fully understand this we need to discuss the benefits and the trade-offs of both options. 

As a rule, handmade items are heavier, more defined in the level of detail, and generally more durable. 

This does not mean that a machine-made product is inferior. It is possible for an item to be mass-produced using a casting technique and finishing the item by hand.  

The main difference often requires magnification.  When magnified, we are able to spot areas of an item assembly. Lines become visible between the various components like the setting and shank. 

What makes one item more superior to another, in general, is the hollowing out of components. This is done in an effort to save gold weight.

Saving weight on the metal brings down the cost of the item, resulting in an item that looks visibly the same, but at a better cost to the consumer.

What does the gold kt numbers mean? / What does the gold stamps mean?

A: Gold kt numbers relate to the percentage of pure gold content in the item. 18kt items are often stamped 750 which means it has 75% pure gold content in the item. The same applies to 9kt which is stamped 375 and contains 37.5% pure gold and 14k which is stamped 585 and contains 58.5% pure gold.

 Did you know: 

  • 24 Karat gold is 99% pure
  • 22Karat gold is 91.7% pure
  • 18 Karat gold is 75% pure
  • 14 Karat gold is 58.3% pure
  • 9 Karat gold is 37.5% pure
What is the difference between rose, yellow and white gold / How is rose, yellow and white gold made?


A: white gold 

was originally developed as an alternative to platinum. It is made when you mix pure gold with a combination of elements like nickel and zinc. In the case of 18k, these elements would comprise of 25% and 75% would be the gold component.The pros to white gold is that it makes diamonds appear more white and often larger than what they are when unset. The only con is that white gold is rhodium plated, which enhances the look and adds a measure of protection against tarnishing, but at the cost of fading over time and needing to be touched up once every few years.


Yellow gold

is made when you mix pure gold with alloy metals like copper and zinc. While gold in its purest form is naturally yellow, these alloy metals enable gold to have varied shades of yellow, mainly depending of the purity of the mix.

 Pros: Does not require any maintenance like rhodium coatings and can be brought back to shine with just a good polish by a jeweller. 

 Cons: Has basically none. It needs a good regular clean and polish like any other gold colour.


Rose gold:

is a combination of pure gold mixed with alloy metals like copper and silver. The copper and silver helps to strengthen the item, and gives it the rose colour. 

The pros to rose gold is that the copper content adds a lot of strength to the item, making it more durable. The rose colour is also very versatile and complementary to a lot of skin tones. The only con is that copper is not a hypoallergenic metal, which means it can cause allergic reactions to people with sensitive skin.

How to view a diamond / How does one view a diamond / How to look at a diamond:

To view a diamond you need a magnifying glass called a loupe. It magnifies the stone 10x which makes it easier to inspect than with the naked eye.

  1. Open the loupe and slide the open part half way over your index finger. 
  2. Close your hand.
  3. Hold the diamond between the thumb and the index finger of your left hand.
  4. Bring both hands together and let the two pinkies and ring fingers touch.
  5. Maintain a short distance of roughly 2cm between the tweezers and the loupe.
  6. Bring the two hands towards your strong eye with the loupe about 1cm from your strong eye. 
  7. Adjust the distance of the two hands and your eyes until the diamond comes into focus. 
  8. Keep both eyes open at all times.
  9. Start at a designated point on the diamond, preferably the 12 oclock position and work your way around the stone.
  10. You are looking for inclusion location and size, as well as cutting quality characteristics. For more information regarding these elements, click here.
Are Diamonds an investment?

Never buy diamonds with the idea of making a profit. Many of us may know someone who has bought a jewellery item in a store at a certain price and then decide to sell it at a later date, only to discover that they cannot get even close to what they have paid for it. If you decide to buy a jewellery item or a diamond, buy it with the intention of enjoying the ownership of it. This principle applies to all luxury items including fine art, luxury cars, etc. Having said that, it is very possible for a diamond or jewellery item to be an investment in the long run. It starts with what you pay for it in the first place. If you have bought it for example at an auction and paid significantly less than the usual retail, it becomes very possible that with enough patience you may be able to sell it at more than what you have paid. If your local jeweler has a sale on items that you genuinely love, this is a good opportunity to buy something that you may actually wear often. The essence of how to measure maximum value is simple, the more you wear it, the more it’s of worth to you.

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